We highly recommend adding at least one RSS feed to your website. An RSS feed (originally RDF Site Summary, now dubbed Really Simple Syndication), is used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. You can create a feed yourself by continually writing new posts on your blog (as I am beginning to do here). You can then integrate the feed on a page of your website or someone else can integrate it on theirs to give you a wider publication/audience. Or you can take advantage of a relevant feed that already exists online and integrate it into your website (thus enhancing your own content, and helping to spread some great information).
We “wrapped up” a nice website project a few months ago on precision equipment for monitoring buildings, dams, strong motion networks, and various structures. One of the highlights of the site are the three rotating RSS news feeds on the home page which provide up-to-the-minute information on global seismic activity. Besides constantly providing fresh content (which looks good to search engines), it’s an excellent form of informational networking/integration.
Preview the Project and the RSS feeds on the homepage:
The beautiful header images are another really great feature on the site. This was a very unique website build in that each header image is different on each of the main pages. It’s quite a challenge to find and/or create a large number of images that fit into the structure of a website and at the same time give it some consistency of feeling/design throughout. These headers work — just gorgeous!
